DEPARTMENT OF MANAGEMENT
Message from Head of Dept
“The Bachelor of Business Administration (BBA) at St. Benedict College is a dynamic undergraduate programme meticulously crafted to build a robust foundation in business management. The curriculum focuses on developing three core pillars in our students: managerial competence, leadership qualities, and entrepreneurial skills—all essential for thriving in today’s modern business landscape.”
Ms. Asha Mol V.S
Head of the Dept
Bachelor of Business Administration Honours (Existing Specialisation Marketing)
Eligibility: Plus Two with minimum 45% marks*
Approved by AICTE
SPECIALIZATION & CORE CURRICULUM
While providing a comprehensive overview of the business world, the department offers a dedicated specialization in Marketing. Students dive deep into specialized subjects such as:
Consumer Behaviour & Branding
Marketing Strategies & Market Research
Sales Management
In addition to the marketing focus, the programme ensures a well-rounded education by covering essential business domains including Finance, Human Resource Management, Operations Management, and Entrepreneurship.
ELIGIBILITY & DURATION
The BBA programme is a four-year course structured under a regular semester system. To be eligible for admission, candidates must meet the following criteria:
- Educational Qualification: Completion of Plus Two (or an equivalent examination recognized by the Higher Secondary Board of Kerala).
- Minimum Requirement: At least 50% marks in aggregate.
PRACTICAL EXPOSURE & PEDAGOGY
We believe that business is learned best through experience. The department bridges the gap between theory and practice through:
- Interactive Learning: Case studies, group projects, and professional presentations.
- Field Experience: Mandatory internships and organized industrial visits that provide direct insight into real-world business operations.
STUDENT LIFE & ACHIEVEMENT
Education at St. Benedict extends beyond the classroom. Our students are encouraged to participate in inter-college fests, competitions, and academic events to sharpen their creativity, teamwork, and confidence.
The department takes immense pride in its track record of academic excellence, with many of our students consistently securing top university ranks.
CAREER & FUTURE PROSPECTS
By blending quality instruction with practical opportunities, we prepare our graduates to step into the professional world as competent managers or visionary entrepreneurs. Furthermore, the programme serves as an ideal stepping stone for those aiming to pursue higher studies, such as an MBA or other advanced management degrees.
